Do you pay the same love and care when building your business that you do when planning events for your clients?
No? You’re not alone. That’s why I interviewed wedding planners all over the U.S. about their businesses, and what I learned was crazy.
Check out the top 5 Mistakes Wedding Planners like you make everyday below…
Lying About Your Experience
Everyone lies a little on their resume right? But you shouldn’t as a wedding planner.
If you do not have experience with a particular area, be upfront about it to your clients.
You are planning one of the most important milestones of their lives, so you should do the best job you possibly can. Assure them that you will do the necessary research and site visits to make sure they are happy.
Be truthful because if they lose trust in you and your business, they would pass on their negative experience. This would be detrimental to your business’ growth.
Working with Clients You Don’t Like
Chemistry may not have been your best subject at school (hence you became a wedding planner), but it is key in the wedding planning business.
While there is no guarantee that you will never have a bad client relationship, the first meeting can tell you a lot. If you don’t seem to mesh well at first, then most likely the planning process might not be much easier.
Go with your gut. If that potential client is not a good fit for your business, then you wouldn’t be able to do your best work. Turn them down gently – “It’s not you, it’s me…”
Even if you and your clients have an instant rapport, it is important to put a solid wedding planning contract in place. Don’t book any client without one or let them create their own contract.
Create a clear contract outlining your services.
Include all the necessary details including all tasks, meeting times, vendors, and venues.
If you are not responsible for any other wedding events that occur before or after the main event, make sure this is stated clearly.
Contingency plans if the client wants to cancel contract or if the wedding needed to be rescheduled should also be included.
Even though you might not be able to predict everything that can come up, be careful to not make too many changes to the contract along the way.
Small changes might be okay, but if there are any major changes, then you need to consider how it will impact your business. You can seek legal advice if needed. Also, you can get basic liability insurance to protect yourself and your business.
Taking Too Much Control
At the same time, you shouldn’t try to make all the decisions. Your job is to try your best to steer your client in the right way based on your experience. You can make recommendations but remember, it is their wedding and they need to be happy with the results.
There is enough stress in the whole wedding planning process without adding a pushy planner to it. You shouldn’t be the reason the bride is drinking at her reception.
Not Networking Enough
Clients like to see that their wedding planners have knowledge of a variety of venues and vendors. So use networking opportunities to meet vendors and other business people you can call on when needed. Building relationships can help build your business.
You should even attend events where you can meet other wedding planners. You can learn from each other’s experiences and bigger businesses would even contact you when there is a wedding on a date they are already booked.
But, if you are a newbie, don’t try to be shady by trying to get information from other planners to help you know what to offer and how to price your packages. It is better to forge a relationship than to come across as a shady, untrustworthy individual.
Word gets around in this wedding planning business faster than you can toss the bouquet.
Are there any other mistakes you have made? What were the lessons learned? Let us know in the comments!