Are you planning an event and want to know how you can get more clients during the event?
Are you not sure how to market yourself at an event without seeming pushy or inauthentic?
Here is a list of 6 simple tips you can use to get more clients at an event.
Have Call Cards and Brochures Ready
It is always a good idea to invest in some quality business cards and information brochures. You never know when an opportunity might come up.
People will take you much more seriously if you are well prepared. They can easily get your key contact details and some information about your services. Make sure to include any social media pages so that they can follow you or like your page.
These marketing documents do more than provide information though. They add a personal touch as most of the time, you would greet the person and shake their hand while handing them out.
That interaction could start a relationship right away. Furthermore, your call cards and brochures are part of your brand. Design them creatively to make a significant impression. It can show from the onset that you have a one-up on the competition.
Have a Branded Photo Booth
It’s no surprise that people love to take photos. Everyone loves to photo-document their experiences for the ‘Gram. So use this as a marketing advantage.
Discuss with your client if they want to set up a photo booth for guests. Once they are okay with it, then add some props that have your company logo or event hashtag. When the guests upload their photos online, then they could tag your company’s page.
You can even include them on any printed photos that guests get to keep. This way when they look at the photo, they will remember your company. Other people might even ask them about your company
Socialize — Don’t Get Carried Away
Just because you have to oversee the event doesn’t mean you can schmooze a little.
There is nothing wrong with participating if the opportunity presents itself. You can use it to mention what company you are representing or to show your expertise on a subject.
It is always great for potential clients to see you as a pleasant, helpful and knowledgeable person. They would be more inclined to conduct business with you.
But remember where you are and that you are representing your company. So it wouldn’t be a good idea to frequent the bar at an event or get overly chummy with your client’s guests.
Use Giveaways and Perks
And who doesn’t love a good giveaway? You are sure to leave an impression on people if you have trinkets, discount cards and other goodies at your event.
You can even have competitions for people to take a creative photo and post it with your event hashtag or to answer questions about your business. These giveaways and competitions help to expose your event to new audiences.
Do a Live Stream
Of course, you need to include technology in your “get new clients” strategy.
Consider doing a live stream at an event. Social media users tend to watch live videos much longer than pre-recorded videos. Thus, many businesses are opting to do live streams.
You can use the live stream to give people a behind-the-scenes look, interview speakers, answer questions or offer helpful tips. This would allow people who weren’t able to attend the event to still get the experience. It even creates a bond between you and the viewer as you would be speaking from your point of view.
Do a Great Job
And at the end of the day (or more so, the event), you can surely get new clients if you pull off a very successful event.
So show up early, make sure everything is in place, be pleasant and polite, prove your expertise, handle any hiccups, go the extra mile, make sure your client is happy.
A happy client means even more happy clients in the future.
Are you ready to use these tips to get more clients? Which of these tips do you think you would use the most? Share in the comments!