7 Low Cost Ways to Surprise and Delight Your Clients

It’s easy to build a great business and provide a client with a great product, but it takes an added touch to develop a loyal clientele who would not only be satisfied with your service but rave about it to others. This is why it is advantageous to surprise and delight your clients. You might think that it might cost you a lot to go that extra mile, but it really doesn’t have to. You just have to get a bit creative. Here is a list of 7 ways that you can create wow moments for your clients without breaking...

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How To Grow Your Customer Base


By: Event Planners Association | Date: 04/12/2017   When you are a small business owner/entrepreneur, it's imperative to find ways to grow existing customers. One key driver of growth is the value your company places on its customers. Staying in constant contact with potential and existing customers adds more value to your business and builds customer loyalty. With a 5% increase in customer retention you can increase your customer value by 75%. The challenge is how to improve your retention by 5%. Below are 5 simple ways to bring in more customers and increase your customer base.   1. Offer...

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Outline Your Day

It’s our M.O. as event planners to be overly organized... everybody knows this. Why leave room for error when you can outline your job every step of the way?  Outlines are needed for a variety of things. They help make things easier and organized -- which lessens the chance for error. Here are 10 reasons why you need to start outlining your day if you aren't already. It makes planning easier. When you go to sit down to work, you know exactly what parts of needs to get done. And remember, just because you have an ordered outline, you are...

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