Grow

How To Grow Your Customer Base

By: Event Planners Association | Date: 04/12/2017   When you are a small business owner/entrepreneur, it’s imperative to find ways to grow existing customers. One key driver of growth is the value your company places on its customers. Staying in constant contact with potential and existing customers adds more value to your business and builds…

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A Lead Generation Model for Event Planners

Do you have a new event planning business? Or does your existing business need a marketing injection? Attracting new customers is the core of any business, regardless of industry.   I often see companies approach marketing by setting a monthly budget and blindly tossing that money to the wind in hopes of gaining exposure. The…

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