7 Low Cost Ways to Surprise and Delight Your Clients

It’s easy to build a great business and provide a client with a great product, but it takes an added touch to develop a loyal clientele who would not only be satisfied with your service but rave about it to others. This is why it is advantageous to surprise and delight your clients. You might think that it might cost you a lot to go that extra mile, but it really doesn’t have to. You just have to get a bit creative. Here is a list of 7 ways that you can create wow moments for your clients without breaking...

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How To Grow Your Customer Base

Grow

By: Event Planners Association | Date: 04/12/2017   When you are a small business owner/entrepreneur, it's imperative to find ways to grow existing customers. One key driver of growth is the value your company places on its customers. Staying in constant contact with potential and existing customers adds more value to your business and builds customer loyalty. With a 5% increase in customer retention you can increase your customer value by 75%. The challenge is how to improve your retention by 5%. Below are 5 simple ways to bring in more customers and increase your customer base.   1. Offer...

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Chart Your Course to Stellar Trade Show Leads

by REES Think about the last time you exhibited at a trade show. Did you net a boatload of A-leads? Maybe the ho-hum, run-of-the-mill list of names and email addresses? Or worse… Return empty handed? YIKES! Mediocre leads might make you want to throw your trade show program overboard. And you may think that exhibiting at trade shows shouldn’t be part of your marketing mix. The bottom line is your trade show experience will run aground if you’re at the WRONG show. Reeling-in valuable leads start with choosing the right show. There’s a process to selecting the right trade show....

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A Lead Generation Model for Event Planners

Do you have a new event planning business? Or does your existing business need a marketing injection? Attracting new customers is the core of any business, regardless of industry.   I often see companies approach marketing by setting a monthly budget and blindly tossing that money to the wind in hopes of gaining exposure. The smart marketer should determine an allowable marketing cost per customer (AMCPC). This is money you set aside to acquire each customer built right into your growth strategy.   For example’s sake, say your average customer revenue is $1000 per event. An AMCPC of 15% would...

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What It Takes to Succeed at Business Conference

In the business world there are endless selections of business conferences potential delegates can choose to attend. In addition today, everyone’s diaries are busier than ever making it harder to get people away from their desk and out of the office. So how does the conference planner make sure their business conference stands out, is well attended and talked about long after it happens? First of all it is essential that the conference organizer sends out invites well in advance so the delegates can ensure the event is in the diary. There are many ways to send an invite electronically...

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Are You Tuned Into Your Prospects on Social Media?

Buying signals are cues that can come in various forms: both online and offline. It is the indication that a person is willing or able to make a purchase. For example, during a sales call, your prospect may signal readiness to buy with revealing questions or subtle changes in their tone of voice. In person, it is important to observe gestures and facial expressions that signal whether a person is open to making a deal. While Social media doesn’t offer this same face-to-face interaction it still provides buying signals if you listen. For instance, someone posts on twitter they are...

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