5 tips on writing a letter for a vendor discount

Do you need to write a letter to negotiate the best price from a vendor? A meeting might not always be possible so you have to develop a way with words to save those pennies. Here is a list of 5 tips to help write your way to a discount from your vendor. Use the 3 P’s The tone throughout the letter should be Positive, Polite and Professional. Use the right words. Instead of saying something like, “your price is too high”, try saying “We have a bit of a tight budget but we value our relationship. Is there anything...

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7 Low Cost Ways to Surprise and Delight Your Clients

It’s easy to build a great business and provide a client with a great product, but it takes an added touch to develop a loyal clientele who would not only be satisfied with your service but rave about it to others. This is why it is advantageous to surprise and delight your clients. You might think that it might cost you a lot to go that extra mile, but it really doesn’t have to. You just have to get a bit creative. Here is a list of 7 ways that you can create wow moments for your clients without breaking...

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How To Grow Your Customer Base

Grow

By: Event Planners Association | Date: 04/12/2017   When you are a small business owner/entrepreneur, it's imperative to find ways to grow existing customers. One key driver of growth is the value your company places on its customers. Staying in constant contact with potential and existing customers adds more value to your business and builds customer loyalty. With a 5% increase in customer retention you can increase your customer value by 75%. The challenge is how to improve your retention by 5%. Below are 5 simple ways to bring in more customers and increase your customer base.   1. Offer...

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Chart Your Course to Stellar Trade Show Leads

by REES Think about the last time you exhibited at a trade show. Did you net a boatload of A-leads? Maybe the ho-hum, run-of-the-mill list of names and email addresses? Or worse… Return empty handed? YIKES! Mediocre leads might make you want to throw your trade show program overboard. And you may think that exhibiting at trade shows shouldn’t be part of your marketing mix. The bottom line is your trade show experience will run aground if you’re at the WRONG show. Reeling-in valuable leads start with choosing the right show. There’s a process to selecting the right trade show....

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4 Ways That Joining a Trade Association Can Help You Boost Business

By: Event Planners Association  If you've ever felt like "the small fish" in a sea of competitors, then you'll want to hear these top 4 ways  a trade association can boost your business. 1. Resources for Education A trade association offer one place to get industry resources and professional development materials. Sorting through many online articles and trade publications and to bring you the most relevant news and insights for improving your business. 2. Cost Savings The larger the group the more valuable resources you have access to. Such as deals on printing services and legal contracts/templates, educational webinars and more. 3. Industry News and Research...

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Marketing Strategies to Attract New Clients

By: Crystal Nicole Soto | Multimedia Designer/Content Writer for Event Planners Association | December 01, 2016 When starting your own event planning business its difficult to decide where to start. Which is the reason for this article. Today, we will discuss eight ways that you can promote your event planning business to the right audiences. Remember, as you develop your business it's impor­tant to market in order to grow your client base. Following are eight ideas for advertising and promoting your event planning business: 1. NETWORKING For most planners, networking is at the top of the list in terms of developing a strong...

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Looking for the MOST profitable thing you can do for your event planning business this year?

Looking for the MOST profitable thing you can do for your event planning business this year?

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