7 Low Cost Ways to Surprise and Delight Your Clients

It’s easy to build a great business and provide a client with a great product, but it takes an added touch to develop a loyal clientele who would not only be satisfied with your service but rave about it to others. This is why it is advantageous to surprise and delight your clients. You might think that it might cost you a lot to go that extra mile, but it really doesn’t have to. You just have to get a bit creative. Here is a list of 7 ways that you can create wow moments for your clients without breaking...

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How To Grow Your Customer Base

Grow

By: Event Planners Association | Date: 04/12/2017   When you are a small business owner/entrepreneur, it's imperative to find ways to grow existing customers. One key driver of growth is the value your company places on its customers. Staying in constant contact with potential and existing customers adds more value to your business and builds customer loyalty. With a 5% increase in customer retention you can increase your customer value by 75%. The challenge is how to improve your retention by 5%. Below are 5 simple ways to bring in more customers and increase your customer base.   1. Offer...

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Chart Your Course to Stellar Trade Show Leads

by REES Think about the last time you exhibited at a trade show. Did you net a boatload of A-leads? Maybe the ho-hum, run-of-the-mill list of names and email addresses? Or worse… Return empty handed? YIKES! Mediocre leads might make you want to throw your trade show program overboard. And you may think that exhibiting at trade shows shouldn’t be part of your marketing mix. The bottom line is your trade show experience will run aground if you’re at the WRONG show. Reeling-in valuable leads start with choosing the right show. There’s a process to selecting the right trade show....

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When Working Towards Your Goals Avoid These Mistakes

By: Crystal Nicole Soto | November 17, 2016 Working towards your goals can be enough of a struggle without mistakes slowing down your progress. If you want to simplify your path to success, these are 7 mistakes to avoid: 1. Sharing Your Goals Lets face it, we've all done it! How many of us have turned around, excitedly and told everyone who’d listen what we were going to do? STOP!While sharing your goals is fun and places some amount of accountability the reality is you're setting yourself up for failure. Why? It’s called social reality - basically tricking your mind. How? When you...

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Why a multi-channel marketing strategy is a must for event apps

  When it comes to an event app marketing strategy planners range from - “we’ll tell them at the event” to “we have a marketing plan kicking off 3 months prior to the event with targeted messages via multiple channels”. Who do you think gets the higher adoption rate? No surprises here - the latter.   Attendees need to hear about the app many times: According to the famous marketing rule of 7, they need to hear (and/or see visuals) of the event app many times before they download it. This means you’ll want to start early so there is enough...

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What It Takes to Succeed at Business Conference

In the business world there are endless selections of business conferences potential delegates can choose to attend. In addition today, everyone’s diaries are busier than ever making it harder to get people away from their desk and out of the office. So how does the conference planner make sure their business conference stands out, is well attended and talked about long after it happens? First of all it is essential that the conference organizer sends out invites well in advance so the delegates can ensure the event is in the diary. There are many ways to send an invite electronically...

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