Distinguishing Between “Urgent” and “Important”


“What is important is seldom urgent, and what is urgent is seldom important.”

–Dwight D. Eisenhower

A powerful statement that is all too true. The clearer the line is between urgent and important, the smoother your event planning will be.

For example, if you’re planning a bride’s wedding, everything is considered important, and with good reason: it’s the one day she will walk down the aisle with the man or women of her dreams, and celebrate with both friends and family her and her partner’s unity. However, while a bride’s wants and desires are important, it’s the urgency of each task that should dictate which tasks are done first… You can’t get wedding invitations printed and designed before you choose a venue.

It’s easy for a task to feel important when deadlines are fast approaching, but make sure that that sense of importance is not distorting the actual urgency of the task. Remember, certain tasks add immediate value and others just make you feel busy. If you can learn to identify which tasks are the most urgent, you’ll be setting your event up for success.