Distinguishing Between “Urgent” and “Important”

“What is important is seldom urgent, and what is urgent is seldom important.”

–Dwight D. Eisenhower

A powerful statement that is all too true.

Here’s a secret… The clearer the line between urgent and important, the smoother your event planning will be.

For example, if you’re planning a bride’s wedding, everything is important.  With good reason, of course.  It is the one day the bride will walk down the aisle with the man or women of her dreams, and celebrate with both friends and family her and her partner’s unity.

While a bride’s wants and desires are important, it’s the urgency of each task that should dictate which tasks are done first… You can’t get wedding invitations printed and designed before you choose a venue.

It is easy for a task to feel important when deadlines are fast approaching.  Make sure the sense of importance is not distorting the urgency of the task.

Certain tasks add immediate value and others make you feel busy. If you learn to identify which tasks are the most urgent, you will set your event up for success.

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