Have you set up your event planning business and now need to set up a website? Are you wondering on to do this on WordPress?
Well, you are in luck, because we have 7 steps on how to build a WordPress website!
Buy a Domain Name
The first thing you need to have when you are creating a website is a domain name. This is the web address people need to find you (For example – www.eventplannersassociation.com). Find a reliable domain registrar so that you can search and register your domain.
You have to search to ensure that no other website has the domain name you would like to buy. It is recommended to use a “.com” as the name extension if it is available since this is the most popular extension.
Of course, domain names are a long-term investment, so be sure to also:
- Research and discuss your ideas before you buy them.
- Choose something catchy that people will remember.
- Not use numbers, hyphens and special characters. You want your domain name to be simple and almost error-proof for your users.
- Don’t use any names that are very close to other popular sites so that your audience ends up elsewhere. In particular, try to avoid using names that are like well-established brands. You don’t want to have any trademark infringement issues on your hands.
When you have finished the domain registration process, you will be sent an email to the address you used to register. This will verify the ownership of the new domain. And voila! You would be the proud owner of a new domain name.
Get a Website Host
Now that you have your domain name, you have to find a virtual home for it. This is why you need to get a web host like Bluehost or Hostgator.
You can purchase your domain separately. But many hosting providers provide both the domain and web-hosting services. If you do this, then your domain name can be easily put together with your web host.
Once you choose your host, you have to pick a plan. Your options are shared hosting, VPS hosting, dedicated hosting or cloud hosting. Without getting too technical, most people begin with shared or VPS and upgrade later on.
Dedicated hosting gives you an entire server for yourself but it is much more costly. Cloud hosting is a good choice for large websites. It uses multiple virtual servers to handle traffic surges.
When you have purchased your plan, you will get details on how to login to your web hosting control panel (cPanel). You will have lots of features here but at this point, your main focus will be on the “Install WordPress” button.
You will be asked to enter the domain name that you want to install WordPress. So you will need to input your website name, admin username, and password. Check all the relevant options and then “Install”.
Once you get the “Installation complete” message, then you know that you have created your WordPress website!
Select a Theme
Every website has to start with a theme. This is your template for your website. One of the great things about WordPress is that you have thousands of themes to choose from. You can design your website however you like, with a few clicks.
There are some paid themes but there are lots of free themes that are great options. You can always change as your business grows. The themes only change the look of your website and not the content.
On your WordPress dashboard, you have to go to “Appearance”, then “Themes” and click on “Add New”. You can look at the demos of a few themes and then install the one you prefer.
Now to the meat of the matter – adding some content for your audience.
There are two content types for your written content – pages and posts.
Posts are more blog-type entries. These are listed in reverse chronological order, either on your Home page or in a dedicated Blog section. You can choose if you want your blog section on the front page of your website or any other page.
You can add as many posts and pages as you would like. You can also add text, links, images, audio, and videos. Always be sure to save your posts as drafts and review them before you click “publish” to make it go live on your website. You can get more details on this here.
Customize Your Site
Your website will be taking shape at this point. The next step is to start customizing so that your website fits the needs of your content.
You can access the Customize feature under the “Appearance” section on your dashboard. Here you can do things like change your site title and tagline, set a homepage (whether dynamic with your latest posts or static), add a navigational menu, change comment settings, etc.
You can also change basic things like colors and fonts.
Play around until you have made it your own. You can preview your customizations before making them go live on your website.
Plugins are like apps for your website. You can get many free plugins on WordPress. They can be used for almost anything you want on your website that WordPress doesn’t already include.
Be careful not to install too many plugins though. Some plugins can slow your website down and cause other issues that may frustrate your audience.
But plugins do come with a star rating and reviews from users. So of course, look for ones that get good reviews.
Some of the more popular plugins are:
- WPForms Lite, which helps you add a contact form
- Yoast SEO, which helps make your website more search engine friendly
- WP Super Cache or W3 Total Cache, which helps to speed up the load time of your website
- MonsterInsights, which helps you see how your visitors find and use your website
All you have to do is log into your dashboard, look for Plugins and click “Add New”. You can search for the specific ones or the general function you need. Once you found a good one, you click install.
When the installation is complete, you have to activate the plugin. You can choose to deactivate or uninstall at any time. Also, be sure to install any updates when they become available.
Once you follow these 7 basic steps, you should have your website up and running! Now you can continue to add interesting and helpful content. Then sit back and see the traffic flow to your website.
So do you have your event planning website up yet? If you do, do you use WordPress? What has your experience been? Share in the comments!