Interview with Lee Richter

So a lot of people in the group know what you do now. Can you tell us how you got started in event planning?

I started doing seminars with Merril Lynch in the 80s where I did different seminars for women on investing. When you do PR and Marketing there are 13 different ways to connect with clients and Event Planning is one of them. Event Planning is my passion and that’s how the Event Planners Association came to be.


 If you could give any advice to an event planner what would it be?

Make sure event planning is your passion and have systems in place! Ask yourself what you are going to do before the event, during the event, and after the event. David Nagle is an excellent resource to work on Mindset! 


 What’s something you enjoy doing when you aren’t working?

The best thing to do for your mindset is to change your environment to be successful. My environment is very important to me, and that’s why I have been in Maui for the last 8 weeks!


If you could have one superpower what would it be?

My superpower would be the power of Connections! I love connecting with people and connecting people together! 


If you had one wish for the community what would it be and why?

My biggest wish is to keep working on our mindset together! Be in Gratitude every Morning (B.I.G). 


When you aren’t live on the Challenge what other companies do you run? 

My number one company is a Holistic Veterinary hospital in Oakland Ca. I have 9 brands under my PR and Marketing brand. To check out my other brands go to